A viral post with 52k+ views warns of the ‘extreme’ side effects of rhinitis surgery. We dive into the science of Empty Nose Syndrome and why K-beauty’s ‘Functional Rhinoplasty’ trend might be dangerous.
K-Health Breakthrough: Detecting Cancer via Sanitary Pads
Korean researchers have developed a groundbreaking non-invasive method to detect gynecological cancers using DNA methylation found on sanitary pads.
The Science of Slim: 2026’s Next-Gen Weight Loss Revolution
Sera breaks down the science behind the 2026 obesity drug boom. From triple agonists to oral pills, here is what actually happens to your metabolism.
Beyond Weight Loss: The Science of GLP-1 and Addiction
Wegovy and Mounjaro are doing more than suppressing appetite. New research and viral reports show they are quietly curing shopping and alcohol addictions.
The Ozempic Effect: Science vs. K-Beauty Body Standards
Sera breaks down the science of GLP-1 agonists and why the ‘body positivity’ era is being replaced by a medicalized pursuit of thinness in 2026.
The end of baldness? The science behind the Korean drug
A deep dive into the viral Phase 3 hair loss breakthrough. Sera breaks down how the new DHT-blocking science works and if it’s really a ‘miracle’ cure.
The science of the Seoul elevator: beyond the viral shock
Gangnam’s latest surgical trend is going viral for its ‘shocking’ process. We break down the SMAS-layer science behind the 2026 Seoul Lift.
Physical Sunscreen vs. chemist: Which is best for my skin?
By Sera · SYNC SEOUL Physical vs. Chemical Sunscreen: Which is Better for My Skin? Sunscreen is a product we use daily, but when we look at the ingredients, it’s often confusing. Especially ‘physical’ sunscreen and ‘chemical’ sunscreen – what’s the difference, and which one is better for my skin? 🤔 Don’t worry about choosing a sunscreen anymore! Let’s take a closer look at each one. — Why is sunscreen important? UV rays are the main culprit of skin aging […]
Physical Sunscreen vs. chemist: What is the right choice for my skin?
By Sera · SYNC SEOUL Physical vs. Chemical Sunscreen: Which is Right for My Skin? Sunscreen is an essential item that can’t be left out 365 days a year. But when you go to the sunscreen aisle, terms like ‘physical’ and ‘chemical’ stand out. What exactly is the difference, and which one should you choose? It’s a common question. Let’s break it down one by one. 🔬 — Physical vs. Chemical Sunscreen: Key Differences Sunscreens are broadly divided into two types based on how they block UV rays: […]
Physical Sunscreen vs. chemist: What is the right choice for my skin?
By Sera · SYNC SEOUL Are you overwhelmed by the many types of sunscreen that protect your skin from UV rays? You might be especially curious about the difference between ‘physical’ and ‘chemical’ sunscreens, and which one is better for your skin. Let’s take a detailed look at each. 🔬 The key to choosing a sunscreen lies in its UV protection method! Physical and chemical sunscreens show significant differences in how they block UV rays. What is physical sunscreen? Physical sunscreens use inorganic […]