Category: Trending

Etude is bringing back its iconic ‘Princess’ concept on April 1st! Here’s why the My Petit Palette is the nostalgic reset your 2026 makeup bag needs.

A viral ER doctor from Korea University Ansan Hospital is trending for wanting to look older. Mina explores the professional ‘burden’ of having a baby face.

From Song Hye-kyo to Sulli and Kim Do-ah! We have rounded up the ‘legendary princess’ models of K-beauty legend Etude House. Who is the number one in your memories?

Lael Hong, daughter of Hong Jin-kyung, breaks the internet with a stunning model-esque transformation. See the photos and her mom’s hilarious ‘fraud’ accusation.

From Han Ga-in to Park Myung-soo, Korean celebs are obsessing over the bold ‘Wanghong’ makeup trend. Mina breaks down why this high-glam look is taking over in 2026.

K-Beauty icon Youtrue just broke the internet with a simple unbuttoning hack. Here is why this ‘silhouette revolution’ is a game-changer for your daily look.

Mina’s first look at the Wakemake x Hello Kitty ‘Black Edition’ palette. Is the #13 Pink Shell worth the hype? Here’s the honest breakdown.

Han Ga-in’s transition to a ‘Wanghong’ doll-like visual has the internet in a frenzy. See how the ‘National Goddess’ is redefining 2026 K-Beauty trends.

Flower Knows has officially landed at Chicor, and the ‘Princess Aesthetic’ is taking Seoul by storm. Here’s why Gen-Z is choosing it over K-beauty staples.