Etude is bringing back its iconic ‘Princess’ concept on April 1st! Here’s why the My Petit Palette is the nostalgic reset your 2026 makeup bag needs.
The Science of Slim: 2026’s Next-Gen Weight Loss Revolution
Sera breaks down the science behind the 2026 obesity drug boom. From triple agonists to oral pills, here is what actually happens to your metabolism.
Beyond Weight Loss: The Science of GLP-1 and Addiction
Wegovy and Mounjaro are doing more than suppressing appetite. New research and viral reports show they are quietly curing shopping and alcohol addictions.
The Baby-Face Burden: Why This ER Doctor Wants to Look Older
A viral ER doctor from Korea University Ansan Hospital is trending for wanting to look older. Mina explores the professional ‘burden’ of having a baby face.
Olive Young GWP Hall of Shame: Are Freebies Just Trash?
From redundant lipstick caps to ‘micro-pouches’ that fit nothing, K-beauty fans are calling out Olive Young’s most useless freebies. Is it time to bring back real samples?
$3 Dermatologist Secrets: Best Daiso K-Beauty Steals
Dermatologists are hoarding $3 serums at Daiso? Mina breaks down the viral K-Beauty steals from Jung Saem Mool, The Lab, and more that actually work.
The Ozempic Effect: Science vs. K-Beauty Body Standards
Sera breaks down the science of GLP-1 agonists and why the ‘body positivity’ era is being replaced by a medicalized pursuit of thinness in 2026.
“Welcome, Princess!” 4 Legendary ‘Human Pink’ Models Chosen by Etude
From Song Hye-kyo to Sulli and Kim Do-ah! We have rounded up the ‘legendary princess’ models of K-beauty legend Etude House. Who is the number one in your memories?
The end of baldness? The science behind the Korean drug
A deep dive into the viral Phase 3 hair loss breakthrough. Sera breaks down how the new DHT-blocking science works and if it’s really a ‘miracle’ cure.
Lael Hong’s viral glow-up: The new muse of K-Beauty?
Lael Hong, daughter of Hong Jin-kyung, breaks the internet with a stunning model-esque transformation. See the photos and her mom’s hilarious ‘fraud’ accusation.