Etude is bringing back its iconic ‘Princess’ concept on April 1st! Here’s why the My Petit Palette is the nostalgic reset your 2026 makeup bag needs.
Yeop-tteok Guide: Best Menu & Topping Combos
From the classic Original to the viral Mara Rose, here is your ultimate guide to mastering the Yeop-tteok menu like a Seoul local.
Is the ‘Jonna Viral’ Ramen Actually Worth the Hype?
Is the ‘Jonna Viral’ ramen taking over Korean social media actually worth your money? Mina does a deep dive into the 40k-view trend to find out.
The Baby-Face Burden: Why This ER Doctor Wants to Look Older
A viral ER doctor from Korea University Ansan Hospital is trending for wanting to look older. Mina explores the professional ‘burden’ of having a baby face.
Olive Young GWP Hall of Shame: Are Freebies Just Trash?
From redundant lipstick caps to ‘micro-pouches’ that fit nothing, K-beauty fans are calling out Olive Young’s most useless freebies. Is it time to bring back real samples?
Is Butter Rice Cake the New Tanghulu? My Honest Review
Is the ‘Butter Rice Cake’ worth the 2-hour wait? Mina breaks down the latest viral K-dessert, from its Shanghai roots to the ‘SNS fatigue’ hitting Seoul.
$3 Dermatologist Secrets: Best Daiso K-Beauty Steals
Dermatologists are hoarding $3 serums at Daiso? Mina breaks down the viral K-Beauty steals from Jung Saem Mool, The Lab, and more that actually work.
Is Butter Tteok the New Yakgwa? The Global Story Behind the Trend
Everyone is talking about ‘Shanghai Butter Tteok,’ but the real OG is a Hawaiian classic. Mina uncovers the buttery truth behind 2026’s most viral dessert.
“Welcome, Princess!” 4 Legendary ‘Human Pink’ Models Chosen by Etude
From Song Hye-kyo to Sulli and Kim Do-ah! We have rounded up the ‘legendary princess’ models of K-beauty legend Etude House. Who is the number one in your memories?
Beyond Fried Chicken: Dak-hanmari conquers 2026
Move over fried chicken! Discover why the humble, savory ‘Dak-hanmari’ is the must-eat K-food trend of 2026 for locals and tourists alike.